Search engine optimization (SEO) is important for visibility and lead generation. Lead generation allows you to grow your company and reach new customers. Optimizing your online presence with search engines is a critical component of your businesses’ profile.
What is SEO anyway?
Approximately 75% of users never click past the first page of results.
- Page Titles: Page titles are one of the first impressions your content has on users. Page titles and meta descriptions are what people read when they have searched a keyword and are perusing results. Using accurate and attractive keywords in your page titles is a great strategy to maximize potential clicks.
- Keywords: Keywords are the words that your prospective audience will be searching to find your content. Using specific, longer keywords is a way to target your specific audience and help your page rank better for their searches. The keyword should be present in the page title, URL, and present throughout the content body. Images on the page should be titled with the keyword with a keyword-rich description.
- Static URLs: Make sure that your pages have static URLs. Search Engines index static URLs faster than dynamic URLs. Page URLs should be unique and include your page keywords.
- Backlinks: Backlinks are a sign of approval from another website. It lets search engines know that your content has been deemed valuable by another website. Reputable backlinks are important, as pages that are linked to from popular well-liked websites are ranked higher. Creating relevant industry related content is a great way to improve SEO.
Understanding and implementing SEO best practices are essential to your business. Comment below with some of your favorite SEO tips!